How We Choose Gifts

This page explains how the Which Gift editorial team chooses the gift ideas and products you see in our guides, and the rules we hold ourselves to.

Ideas first, products second

A good gift starts as an idea that fits a person, not as a product. Each guide is built around ideas, such as a cozy robe for a slow morning or a herb garden kit for someone who loves to cook. Only after the ideas are set do we look for specific products that match them. If no good product exists for an idea, the idea stays in the guide without one.

Where our research comes from

• What people search for and ask about when they shop for a gift.
• Retailer listings, for what a product is and what it includes.
• Buyer reviews, as one signal among several and never as proof of quality.
• Safety notices and manufacturer age grades.

What we do not do

We do not test products hands-on, and we never say we did. We do not accept payment for placement, and we do not take free products in exchange for coverage. Commissions from affiliate links never decide which ideas or products appear, or in what order.

How we use AI tools

We use AI-assisted tools to help with research and first drafts. Every guide is checked against these rules before it is published, and no guide goes live on the strength of a tool's output alone.

Gifts for children

Guides for babies, toddlers and children follow the manufacturer's age grade for each item and guidance from the US Consumer Product Safety Commission (CPSC). We label the age range for each idea and avoid items that do not suit the age we list. Parents should always check the label and the age grade before buying.

Alcohol

Gift ideas that involve alcohol appear only in guides for adults, are marked 21+, and never appear in guides for children, teens or college students.

Keeping guides up to date

Every guide shows the date it was last updated, and we change that date only when the content really changes. Seasonal guides are reviewed before their season starts. Prices and availability change often, so we describe budgets as typical ranges and ask you to check the current price before you buy.

Corrections

If you find an error or an idea you think is a poor fit, tell us at contact@which-gift.com. We review every message and fix confirmed mistakes.